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Great Talks About Photo Realism – Volume 2

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Author: Bogdan Sasu
SKU: N/A Category: Tag: Product ID: 1674

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Great Talks About Photo Realism

We are so proud that the GTAPR sequel is here! Archviz stories are truly remarkable because they give you the opportunity to relate to other people, amazing and talented people, and the way they work, live, the way they do the little things which result in big things and projects. They inspire you and make you feel as if you’re looking at your own reflection…

For our second volume, we have many upcoming surprises! We collected new stories, from nine other great artists who are ready to “rock & roll” and who gave their very best to creating this book. We are so grateful to meet them and to be able to share their journey with you all!

artist

Julian Sadokha

Julian Sadokha

Julian Sadokha is a Ukranian 3D visualization artist and CEO of his company, Suburbia. He has an educational background in architecture which has created the basis for his craft. With many years of experience in the industry, and clients from all around the world, he continues to create and deliver top-quality renders.

He has worked directly in all stages of a traditional 3D production pipeline (Modeling, Texturing, Lighting, post-production for still and film) and he specializes in lighting, post production and photographic direction.

In each visual he creates, he strives to combine the passion for computer generated imagery with the love for interior design and enjoy the process of modeling bespoke furniture and decorative elements for the scenes.

    About Suburbia:

  • Suburbia is a creative agency specializing in cutting-edge real estate architectural visualization. They are able to create nonexistent things in a persuasive and mesmerizing manner, and that is the magnificence and ample advantage of their work.
  • They translate conceptual ideas into spirit-stirring photo realistic 3D images and animation providing the substantial visual promotion of office, public, residential, and industrial projects on the market.
  • They create images helping their customers be victorious at reputable international contests or with selection boards. Their creative, artistic, sensible quality images full of intuitiveness and abstraction have contributed to their unconditional success.
  • Their products are renowned for their highest creative standards designed with an ultimate attention to detail and perfected by the most skillful and gifted team.
    Motto:

  • “Be the best. Work with the best.”
    Quote from the book:

  • “Success, no matter where you are and how much money you make, is primarily the ability to build a vision and strive to reach it no matter what. I’ve recently been interested in entrepreneurship as a genre, and found the conflict point between business and creativity is very thrilling to me.These are of completely different natures.”
artist
Vittorio Bonapace

Vittorio Bonapace

Musician, composer, painter and art/creative director, Vittorio Bonapace graduated in scenography and painting at the Academy of Fine Arts in Rome.

He worked for several years as a scenographer at Teatro dell’ Opera di Roma, experimenting and learning the beauty of stage lighting, sculpting and painting on large opera backdrops. He became more and more interested in the world of architectural visualization and digital art, specializing as a 3D Artist in interior high-quality photographic renderings, combining his artistic and theatrical skills with CGI.

He became more and more interested in the world of architectural visualizationand digital art, specializing as a 3D Artist in interior high-quality photographic renderings, combining his artistic and theatrical skills with CGI.

Always chasing beauty in all artistic fields, he is currently Art Director at Cityscape Digital in London, an Archviz leading company in the industry, as well as Creative Director at his own studio, the Vittorio Bonapace Studio.

    About Vittorio Bonapace Studio:

  • Founded as a high quality Visualization Studio with a careful client-centered approach, the Vittorio Bonapace Studio elaborates tailored projects and creates design able to meet the client’s needs fully to their taste.
  • This is a working strategy able to meet all kinds of sophisticated requests, thanks to a background where style and elegance merge and to the attention to detail. Guiding the studio has one purpose: the love for the beauty, elegance and subtlety of detail, palette and light. The aim is to create emotions.
    Motto:

  • Eat art. Drink design. Create your own world of inspiration in your mind and always chase for beauty and excellence. Be uncomfortable sometimes and stretch yourself to explore and improve new skills. Only time and hard work can bring you confidence.
    Quote from the book:

  • “Every space needs to be celebrated in a particular way, every space is different. I don’t believe in standard marketing stereotypes or preselling ideas. It is definitely one way to go, but I prefer to explore every single possibility.
    Personally, I always take a couple of days just to understand the project and the kind of artistic direction it needs, looking for a concept that can be related to it, elevating the project. It is about research and about processing your thoughts to come out to specific mood boards.”
artist
Elena V. Miller

Elena V. Miller

From as long as she can remember, Elena has loved to draw and so pursuing a creative profession came naturally to her. After attending art school from the age of 11, she continued her artistic education up to obtaining a Bachelor’s Degree from the University of Visual Arts in Bucharest, Romania.

After encountering, and hating, the 3D game art at the end of the ‘90s, Elena worked in many creative roles across the marketing, broadcast and publishing sectors, including illustrating for national newspapers and working her way up to an art director position in the editorial field. Eventually, 3D tools and software reached a state where Elena felt that they were the right way to express herself and from this point onwards, all she wanted was to become a 3D artist.

In 2011, Elena took a leap of faith and left Romania to attend a Masters course in Illustration and Animation at Coventry University in the United Kingdom. After graduating with distinction, she restarted her career and focused on learning more about the 3D tools and software she had encountered during her studies.

From that point on, she has devoted her time to learning, practicing and constantly improving her skills and has worked for studios specializing in architectural visualization, automotive events and marketing.

In 2015, after setting up her own creative studio based in Milton Keynes, United Kingdom, EVNvis, her work started receiving awards and being featured in international publications and websites.

Characterized by ups, downs, changes of direction and a constant drive to test her limits, Elena’s career has been a continual search to find the right tools and client projects to express herself and reach her full potential. She doesn’t know whether she will ever find that perfect combination but she won’t stop exploring.

Characterized by ups, downs, changes of direction and a constant drive to test her limits, Elena’s career has been a continual search to find the right tools and client projects to express herself and reach her full potential. She doesn’t know whether she will ever find that perfect combination but she won’t stop exploring.

    About EVNVIS DESIGN:

  • EVNVis is a graphic design and visualization studio based in Milton Keynes, United Kingdom. As a sub-division of the TRSG Ltd software development and consultancy group of companies, founded in 2006, the studio is led by its Creative Director, the international-award winning artist Elena V Miller.
    Quotes from the book:

  • “I never wanted to be in a job I’m comfortable with, I was always looking for new challenges. I know it sounds exhausting, and it is, but it’s also very satisfying; moreover, I never liked being trapped in repetitive tasks. Of course, there are limits to one’s potential, but that’s exactly what I want to find out – which are mine. It’s a life-long quest.”
  • “There is a fine line between great technical execution and artistic value, but to me it is crystal clear that a piece of art (no matter the medium) requires great technical execution. A poorly executed piece cannot be called art.”

Fabio Ciliberti

Fabio Ciliberti

Fabio Ciliberti is a 3D artist based in Prague. With a Master’s Degree in Industrial Design, his background is very varied and has wide technical knowledge in terms of design, materials, modeling. Before becoming a 3D artist, he covered few but very different job positions, from a young yacht designer and CAD modeler to a senior retail interior designer. When his passion for 3D art came out stronger than before, all these competences helped him a lot to develop high end visuals and become a professional.

His first time getting in touch with software was in 1998, at the age of 12, with Corel Photo Paint, and then in 2002 with 3D using Cinema 4D. He has always been passionate for 3D in general, but initially it was only to represent his design products and ideas, but in recent years, it has become pure love. The fields in which he has strong knowledge are interiors and automotive, but also product and exteriors.

    About the Sans Souci company:

  • Sans Souci is a company founded by Fabio Ciliberti. They carry out grand, unique projects focusing on light objects, exclusive light fixtures and luxury interior decoration features. Their specialty is original architectural features, such as railings, stairways, tables, skylights, columns, and others. What characterizes them is a high proportion of manufacture with emphasis on precision and detail.
  • They embrace the heritage of glass-making in the Czech Republic. Despite being centuries old, it remains a bottomless fount of wisdom and inspiration for them. They draw on the experience of past generations of glass-makers, with the quality of our work defined by the purely Czech origin of their products.
  • They have mastered the craft that has been handed down with love from generation to generation. This, together with production processes honed by years of experience, forms the basis of their work. Their glass-makers are able to create beautiful designer works from the batch, turning the ideas and concepts of their designers into final products.
  • Besides traditional production methods, they put emphasis on unceasing innovation in both design and production, continuously developing new technologies for their original ideas.
    Motto:

  • Design is like a symphony whose composer is the designer, harmonic musical tones become balanced colors and shapes. And only a great mind can create a beautiful melody, as melody is the expression of oneself.
    Quote from the book:

  • “My advice for new people approaching this industry is to start with these instead of first trying to learn classic path tracing or ray tracing engines, because their quality is going to increase with time. Nevertheless, success in this industry is never guaranteed, so if you want to start, remember that you have to really love this job and accept all the adversities you will encounter.”
artist
Ander Alencar

Ander Alencar

Ander Alencar is one of the biggest names in the field of 3D for architecture in Brazil, being one of the great pioneers in the Archviz area, with more than 20 years of experience.

He is founder and director of the OFICINA3D studio where he works today. He has also worked on the international animated feature film “Asterix and the Vikings” and perfected his studies at Animation Collaborative PIXAR California USA.

He is a certified instructor at the Corona Academy Prague, Czech Rep., Corona Renderer Official Headquarters.

He is Creator and Idealizer of the RENDERMIND training methodology, which is transforming the scenario and the market of realistic rendering for architecture.

    About OFICINA3D:

  • Oficina3D believes they can reach intangible projects, beyond the ideas’ gap that can be seen as a real vision of the future. If there is anything magic they do at Oficina3D, is bring the future to the present.
  • In a world that puts together the real and the imaginary, where the online and the offline merge and the individual is open to the collective, they can see a transformation in movement: a frontier between the concrete and the virtual that is being dissolved.
  • In the creative Studio Oficina3D, through digital animations, 3D illustrations and virtual reality labs, they propose new ways and possibilities of interactions among people and between people and the world. They want to bring the future into the present, giving clients the opportunity to experience it in their day to day life or by doing their projects.
artist

Belle v. d. Woodsen

Belle v. d. Woodsen

Belle van der Woodsen is an artist with expertise in interior visualization. She studied architecture in Germany and Austria where she also gained experience as an architect. During her Master’s study in Innsbruck, Austria, she was introduced to CGI for the very first time. After developing a passion for CGI, she moved to London where she started her professional career as a 3D Artist.

There she focused her skills and interests in interior and product visualization. Belle’s involvement in international projects led her to New York, where she will gain a wider range of experiences.

    Quotes from the book:

  • When joy is a habit, love is a reflex. This describes me the best when I work on my projects. I feel so much joy during my workday because I simply love what I do.
  • I believe time management is underrated in our industry and that’s because we need to make time to learn about it. Also, why change a workflow that already works? I recommend spending some time reading or listening to time management books after work before going to bed for about 20 minutes.
  • It’s very much worth the effort and it will literally save you time later on. And we all know, time is money. I want to learn more about time management as I already see great results and want to share that knowledge with my colleagues and friends. I am German after all so efficiency is key to me.”
artist
Nuno Silva

Nuno Silva

Nuno Silva is a 3D graphics professional with specialization in 3D architectural visualization. His priority is to listen to the client’s goals with every project and suggest the next level ideas and concepts based on his professional experience. He uses his skills to the fullest on every project and strives to achieve perfect results for every client.

He was born in 1976 in a small village near Aveiro, Portugal and he has earned a degree in Architecture at the Oporto University.

In 2010, he created Nu.Ma, an office dedicated to architecture practice and producing architectural visualizations. Since then, he has being working with several architectural studios around the world, trying to bring unbuilt projects to life. Architecture is his big passion, so he really enjoys working on architectural visualizations because he can become deeply involved in each project and thus be part of the architectural team.

When they produce architectural visualizations, they are not only creating images, but also feelings, sensations and emotions; and not only for their clients, but also for those who will live in those spaces.

Nuno Silva has received a few awards for his work among which: Factory I/O was awarded in the VizSim category at Unity Awards 2016, Los Angeles. Home I/O was awarded with the “Le Coup de Cœur” (High Education category) on the 6th Edition of “Trophées des Technologies Éducatives 2014″ at EDUCATEC-EDUCATICE 2014; Home I/O was a project required by the French Minister of Education. He has also won first prize in portrait photography at Canon Flash Talents in 2010, which is a contest held by Canon & Mediamarkt, Portugal.

    About Nu.Ma:

  • Since its foundation, the office has developed architectural projects in different areas, such as equipment, housing and competitions.
  • Furthermore, the office is dedicated to the 3D industry, offering services that brings value to the projects, helping clients to communicate their ideas with simple but powerful images.
  • All the work that is developed by and at Nu.Ma is based on a continuous reflection of all the involved parts in the project, keeping in mind that the main goal is an improvement of the edified territory.
  • Nu.Ma presents itself as a multidisciplinary office covering different action areas and responding to daily challenges and client requests.
    Motto:

  • “Everything you can imagine is real.” Pablo Picasso
    Quotes from the book:

  • “Whenever you accept a project, you should treat it with as much professionalism as possible. We should never fail to meet our deadlines with clients because then everybody loses. When a client approaches us, they want solutions to their problems. They want us to provide them a service and come up with solutions, not more issues.
  • They want someone who can think for themselves and make propositions, not just execute ideas. Clients expect more than that: they want to hire a professional who will take their projects to the next level and find the best way to represent them.
  • That’s why we need to get creative and always be up to date with technologies, art, culture and the whole 3D industry.”
artist
Saeed Amiri

Saeed Amiri

Saeed Amiri is a digital artist based in Melbourne who has earned a degree in Architecture. He has worked in architecture and architecture visualization for 10 years now. He was involved in several projects as a freelancer or full time fellow.

He is also an experienced expert on Autodesk 3Dsmax, Chaos Group V-ray, Pixologic Zbrush, Adobe Photoshop and works with software and plugins such as Marvelous Designer, SpeedTree, etc.

artist
Alex Hogrefe

Alex Hogrefe

Alex Hogrefe is a professional architectural visualizer working in Cambridge Massachusetts. Prior to moving to Cambridge, he grew up in a small town in northwest Ohio called Deshler.

He believes architecture illustrations are becoming homogeneous as technology inserts itself more and more in the image making process. He is interested in giving architecture visualization a human touch by removing the perfection that technology pushes and inserting imperfection that happens in nature and in life. In that sense, realism for him is not about being perfect, but instead about being imperfect.

His interests lie at the interplay of technology and analogue techniques and that is where he spends most of his time. He thinks there is a value in combining both analogue and digital, because an artist can then get both the messiness and imperfection that comes with analog along with the ability to manage complexity and big data that digital does so well.

The interplay of the two generates personality and allows for the artist to put their unique fingerprint on an image.

After graduation, he moved to Boston where he worked for an architecture firm before starting a visualization company, Design Distill, with his business partner, Andrew. Today, he continues to experiment with visualization through his blog while at the same time refining his skills at the office. He see both these important to the development of Photorealism as well as keeping an artist mentality and building his own fingerprint in the images he makes.

Now a partner of Design Distill, Alex brings with him a high level of mastery in all steps in the visualization process. In his spare time, he is also the creator of http://visualizingarchitecture.com/. Through his website, he engages with an online international architecture community focusing on teaching and experimenting with architecture representation techniques.

    About Design Distill:

  • Design Distill is a visualization studio that narrates design projects. Building on experience acquired in multiple fields, they are all about the creative communication of architecture, urban design, landscape architecture, real estate development and digital media.
    Quote from the book:

  • “To this day, the art of image making is what drives me. As much as I wish I got excited about the technical side of visualization, it just does not connect with me the same way art does. It has been my biggest struggle in this industry to build up and invest the time in my technical abilities the way I do for my artistic abilities. It is only recently that photo realism has entered my lexicon and is something I now focus on.”
artist
Alex Hogrefe

Alex Hogrefe

Hi, my name is Alex and I experiment with architecture visualization. I think architecture illustrations are becoming homogeneous as technology inserts itself more and more in the image making process.

I am interested in giving architecture visualization a human touch by removing the perfection that technology pushes and inserting imperfection that happens in nature and in life. In that sense, realism for me is not about being perfect, but instead about being imperfect. My interests lie in the interplay of technology and analogue techniques and that is where I find myself spending most of my time.

I think there is a value in combining both analogue and digital, because an artist can then get both the messiness and imperfection that comes with analog along with the ability to manage complexity and big data that digital does so well.

The interplay of the two generates personality and allows for the artist to put their unique fingerprint on an image.

I grew up in a small town in the middle of the United States and then went to school for architecture where I received my masters degree. After graduation, I moved to Boston where I worked for an architecture firm before starting a visualization company, Design Distill, with my business partner, Andrew.

Today, I continue to experiment with visualization through my blog while at the same time I refine my skills at the office. I see both these important to the development of Photorealism as well as keeping an artist mentality and building my own unique fingerprint in the images that I make.

Julian Sadokha

Julian Sadokha is a Ukranian 3D visualization artist and CEO of his company, Suburbia. He has an educational background in architecture which has created the basis for his craft. With many years of experience in the industry, and clients from all around the world, he continues to create and deliver top-quality renders.

He has worked directly in all stages of a traditional 3D production pipeline (Modeling, Texturing, Lighting, post-production for still and film) and he specializes in lighting, post production and photographic direction.

In each visual he creates, he strives to combine the passion for computer generated imagery with the love for interior design and enjoy the process of modeling bespoke furniture and decorative elements for the scenes.

    About Suburbia:

  • Suburbia is a creative agency specializing in cutting-edge real estate architectural visualization. They are able to create nonexistent things in a persuasive and mesmerizing manner, and that is the magnificence and ample advantage of their work.
  • They translate conceptual ideas into spirit-stirring photo realistic 3D images and animation providing the substantial visual promotion of office, public, residential, and industrial projects on the market.
  • They create images helping their customers be victorious at reputable international contests or with selection boards. Their creative, artistic, sensible quality images full of intuitiveness and abstraction have contributed to their unconditional success.
  • Their products are renowned for their highest creative standards designed with an ultimate attention to detail and perfected by the most skillful and gifted team.
    Motto:

  • “Be the best. Work with the best.”
    Quote from the book:

  • “Success, no matter where you are and how much money you make, is primarily the ability to build a vision and strive to reach it no matter what. I’ve recently been interested in entrepreneurship as a genre, and found the conflict point between business and creativity is very thrilling to me.These are of completely different natures.”

Vittorio Bonapace

Musician, composer, painter and art/creative director, Vittorio Bonapace graduated in scenography and painting at the Academy of Fine Arts in Rome.

He worked for several years as a scenographer at Teatro dell’ Opera di Roma, experimenting and learning the beauty of stage lighting, sculpting and painting on large opera backdrops. He became more and more interested in the world of architectural visualization and digital art, specializing as a 3D Artist in interior high-quality photographic renderings, combining his artistic and theatrical skills with CGI.

He became more and more interested in the world of architectural visualizationand digital art, specializing as a 3D Artist in interior high-quality photographic renderings, combining his artistic and theatrical skills with CGI.

Always chasing beauty in all artistic fields, he is currently Art Director at Cityscape Digital in London, an Archviz leading company in the industry, as well as Creative Director at his own studio, the Vittorio Bonapace Studio.

    About Vittorio Bonapace Studio:

  • Founded as a high quality Visualization Studio with a careful client-centered approach, the Vittorio Bonapace Studio elaborates tailored projects and creates design able to meet the client’s needs fully to their taste.
  • This is a working strategy able to meet all kinds of sophisticated requests, thanks to a background where style and elegance merge and to the attention to detail. Guiding the studio has one purpose: the love for the beauty, elegance and subtlety of detail, palette and light. The aim is to create emotions.
    Motto:

  • Eat art. Drink design. Create your own world of inspiration in your mind and always chase for beauty and excellence. Be uncomfortable sometimes and stretch yourself to explore and improve new skills. Only time and hard work can bring you confidence.
    Quote from the book:

  • “Every space needs to be celebrated in a particular way, every space is different. I don’t believe in standard marketing stereotypes or preselling ideas. It is definitely one way to go, but I prefer to explore every single possibility.
    Personally, I always take a couple of days just to understand the project and the kind of artistic direction it needs, looking for a concept that can be related to it, elevating the project. It is about research and about processing your thoughts to come out to specific mood boards.”

Elena V Miller

From as long as she can remember, Elena has loved to draw and so pursuing a creative profession came naturally to her. After attending art school from the age of 11, she continued her artistic education up to obtaining a Bachelor’s Degree from the University of Visual Arts in Bucharest, Romania.

After encountering, and hating, the 3D game art at the end of the ‘90s, Elena worked in many creative roles across the marketing, broadcast and publishing sectors, including illustrating for national newspapers and working her way up to an art director position in the editorial field. Eventually, 3D tools and software reached a state where Elena felt that they were the right way to express herself and from this point onwards, all she wanted was to become a 3D artist.

In 2011, Elena took a leap of faith and left Romania to attend a Masters course in Illustration and Animation at Coventry University in the United Kingdom. After graduating with distinction, she restarted her career and focused on learning more about the 3D tools and software she had encountered during her studies.

From that point on, she has devoted her time to learning, practicing and constantly improving her skills and has worked for studios specializing in architectural visualization, automotive events and marketing.

In 2015, after setting up her own creative studio based in Milton Keynes, United Kingdom, EVNvis, her work started receiving awards and being featured in international publications and websites.

Characterized by ups, downs, changes of direction and a constant drive to test her limits, Elena’s career has been a continual search to find the right tools and client projects to express herself and reach her full potential. She doesn’t know whether she will ever find that perfect combination but she won’t stop exploring.

Characterized by ups, downs, changes of direction and a constant drive to test her limits, Elena’s career has been a continual search to find the right tools and client projects to express herself and reach her full potential. She doesn’t know whether she will ever find that perfect combination but she won’t stop exploring.

    About EVNVIS DESIGN:

  • EVNVis is a graphic design and visualization studio based in Milton Keynes, United Kingdom. As a sub-division of the TRSG Ltd software development and consultancy group of companies, founded in 2006, the studio is led by its Creative Director, the international-award winning artist Elena V Miller.
    Quotes from the book:

  • “I never wanted to be in a job I’m comfortable with, I was always looking for new challenges. I know it sounds exhausting, and it is, but it’s also very satisfying; moreover, I never liked being trapped in repetitive tasks. Of course, there are limits to one’s potential, but that’s exactly what I want to find out – which are mine. It’s a life-long quest.”
  • “There is a fine line between great technical execution and artistic value, but to me it is crystal clear that a piece of art (no matter the medium) requires great technical execution. A poorly executed piece cannot be called art.”

Fabio Ciliberti

Fabio Ciliberti is a 3D artist based in Prague. With a Master’s Degree in Industrial Design, his background is very varied and has wide technical knowledge in terms of design, materials, modeling. Before becoming a 3D artist, he covered few but very different job positions, from a young yacht designer and CAD modeler to a senior retail interior designer. When his passion for 3D art came out stronger than before, all these competences helped him a lot to develop high end visuals and become a professional.

His first time getting in touch with software was in 1998, at the age of 12, with Corel Photo Paint, and then in 2002 with 3D using Cinema 4D. He has always been passionate for 3D in general, but initially it was only to represent his design products and ideas, but in recent years, it has become pure love. The fields in which he has strong knowledge are interiors and automotive, but also product and exteriors.

    About the Sans Souci company:

  • Sans Souci is a company founded by Fabio Ciliberti. They carry out grand, unique projects focusing on light objects, exclusive light fixtures and luxury interior decoration features. Their specialty is original architectural features, such as railings, stairways, tables, skylights, columns, and others. What characterizes them is a high proportion of manufacture with emphasis on precision and detail.
  • They embrace the heritage of glass-making in the Czech Republic. Despite being centuries old, it remains a bottomless fount of wisdom and inspiration for them. They draw on the experience of past generations of glass-makers, with the quality of our work defined by the purely Czech origin of their products.
  • They have mastered the craft that has been handed down with love from generation to generation. This, together with production processes honed by years of experience, forms the basis of their work. Their glass-makers are able to create beautiful designer works from the batch, turning the ideas and concepts of their designers into final products.
  • Besides traditional production methods, they put emphasis on unceasing innovation in both design and production, continuously developing new technologies for their original ideas.
    Motto:

  • Design is like a symphony whose composer is the designer, harmonic musical tones become balanced colors and shapes. And only a great mind can create a beautiful melody, as melody is the expression of oneself.
    Quote from the book:

  • “My advice for new people approaching this industry is to start with these instead of first trying to learn classic path tracing or ray tracing engines, because their quality is going to increase with time. Nevertheless, success in this industry is never guaranteed, so if you want to start, remember that you have to really love this job and accept all the adversities you will encounter.”

Ander Alencar

Ander Alencar is one of the biggest names in the field of 3D for architecture in Brazil, being one of the great pioneers in the Archviz area, with more than 20 years of experience.

He is founder and director of the OFICINA3D studio where he works today. He has also worked on the international animated feature film “Asterix and the Vikings” and perfected his studies at Animation Collaborative PIXAR California USA.

He is a certified instructor at the Corona Academy Prague, Czech Rep., Corona Renderer Official Headquarters.

He is Creator and Idealizer of the RENDERMIND training methodology, which is transforming the scenario and the market of realistic rendering for architecture.

    About OFICINA3D:

  • Oficina3D believes they can reach intangible projects, beyond the ideas’ gap that can be seen as a real vision of the future. If there is anything magic they do at Oficina3D, is bring the future to the present.
  • In a world that puts together the real and the imaginary, where the online and the offline merge and the individual is open to the collective, they can see a transformation in movement: a frontier between the concrete and the virtual that is being dissolved.
  • In the creative Studio Oficina3D, through digital animations, 3D illustrations and virtual reality labs, they propose new ways and possibilities of interactions among people and between people and the world. They want to bring the future into the present, giving clients the opportunity to experience it in their day to day life or by doing their projects.

Belle v. d. Woodsen

Belle van der Woodsen is an artist with expertise in interior visualization. She studied architecture in Germany and Austria where she also gained experience as an architect. During her Master’s study in Innsbruck, Austria, she was introduced to CGI for the very first time. After developing a passion for CGI, she moved to London where she started her professional career as a 3D Artist.

There she focused her skills and interests in interior and product visualization. Belle’s involvement in international projects led her to New York, where she will gain a wider range of experiences.

    Quotes from the book:

  • When joy is a habit, love is a reflex. This describes me the best when I work on my projects. I feel so much joy during my workday because I simply love what I do.
  • I believe time management is underrated in our industry and that’s because we need to make time to learn about it. Also, why change a workflow that already works? I recommend spending some time reading or listening to time management books after work before going to bed for about 20 minutes.
  • It’s very much worth the effort and it will literally save you time later on. And we all know, time is money. I want to learn more about time management as I already see great results and want to share that knowledge with my colleagues and friends. I am German after all so efficiency is key to me.”

Nuno Silva

Nuno Silva is a 3D graphics professional with specialization in 3D architectural visualization. His priority is to listen to the client’s goals with every project and suggest the next level ideas and concepts based on his professional experience. He uses his skills to the fullest on every project and strives to achieve perfect results for every client.

He was born in 1976 in a small village near Aveiro, Portugal and he has earned a degree in Architecture at the Oporto University.

In 2010, he created Nu.Ma, an office dedicated to architecture practice and producing architectural visualizations. Since then, he has being working with several architectural studios around the world, trying to bring unbuilt projects to life. Architecture is his big passion, so he really enjoys working on architectural visualizations because he can become deeply involved in each project and thus be part of the architectural team.

When they produce architectural visualizations, they are not only creating images, but also feelings, sensations and emotions; and not only for their clients, but also for those who will live in those spaces.

Nuno Silva has received a few awards for his work among which: Factory I/O was awarded in the VizSim category at Unity Awards 2016, Los Angeles. Home I/O was awarded with the “Le Coup de Cœur” (High Education category) on the 6th Edition of “Trophées des Technologies Éducatives 2014″ at EDUCATEC-EDUCATICE 2014; Home I/O was a project required by the French Minister of Education. He has also won first prize in portrait photography at Canon Flash Talents in 2010, which is a contest held by Canon & Mediamarkt, Portugal.

    About Nu.Ma:

  • Since its foundation, the office has developed architectural projects in different areas, such as equipment, housing and competitions.
  • Furthermore, the office is dedicated to the 3D industry, offering services that brings value to the projects, helping clients to communicate their ideas with simple but powerful images.
  • All the work that is developed by and at Nu.Ma is based on a continuous reflection of all the involved parts in the project, keeping in mind that the main goal is an improvement of the edified territory.
  • Nu.Ma presents itself as a multidisciplinary office covering different action areas and responding to daily challenges and client requests.
    Motto:

  • “Everything you can imagine is real.” Pablo Picasso
    Quotes from the book:

  • “Whenever you accept a project, you should treat it with as much professionalism as possible. We should never fail to meet our deadlines with clients because then everybody loses. When a client approaches us, they want solutions to their problems. They want us to provide them a service and come up with solutions, not more issues.
  • They want someone who can think for themselves and make propositions, not just execute ideas. Clients expect more than that: they want to hire a professional who will take their projects to the next level and find the best way to represent them.
  • That’s why we need to get creative and always be up to date with technologies, art, culture and the whole 3D industry.”

Saeed Amiri

Saeed Amiri is a digital artist based in Melbourne who has earned a degree in Architecture. He has worked in architecture and architecture visualization for 10 years now. He was involved in several projects as a freelancer or full time fellow.

He is also an experienced expert on Autodesk 3Dsmax, Chaos Group V-ray, Pixologic Zbrush, Adobe Photoshop and works with software and plugins such as Marvelous Designer, SpeedTree, etc.

Alex Hogrefe

Alex Hogrefe is a professional architectural visualizer working in Cambridge Massachusetts. Prior to moving to Cambridge, he grew up in a small town in northwest Ohio called Deshler.

He believes architecture illustrations are becoming homogeneous as technology inserts itself more and more in the image making process. He is interested in giving architecture visualization a human touch by removing the perfection that technology pushes and inserting imperfection that happens in nature and in life. In that sense, realism for him is not about being perfect, but instead about being imperfect.

His interests lie at the interplay of technology and analogue techniques and that is where he spends most of his time. He thinks there is a value in combining both analogue and digital, because an artist can then get both the messiness and imperfection that comes with analog along with the ability to manage complexity and big data that digital does so well.

The interplay of the two generates personality and allows for the artist to put their unique fingerprint on an image.

After graduation, he moved to Boston where he worked for an architecture firm before starting a visualization company, Design Distill, with his business partner, Andrew. Today, he continues to experiment with visualization through his blog while at the same time refining his skills at the office. He see both these important to the development of Photorealism as well as keeping an artist mentality and building his own fingerprint in the images he makes.

Now a partner of Design Distill, Alex brings with him a high level of mastery in all steps in the visualization process. In his spare time, he is also the creator of http://visualizingarchitecture.com/. Through his website, he engages with an online international architecture community focusing on teaching and experimenting with architecture representation techniques.

    About Design Distill:

  • Design Distill is a visualization studio that narrates design projects. Building on experience acquired in multiple fields, they are all about the creative communication of architecture, urban design, landscape architecture, real estate development and digital media.
    Quote from the book:

  • “To this day, the art of image making is what drives me. As much as I wish I got excited about the technical side of visualization, it just does not connect with me the same way art does. It has been my biggest struggle in this industry to build up and invest the time in my technical abilities the way I do for my artistic abilities. It is only recently that photo realism has entered my lexicon and is something I now focus on.”

With valuable articles and contributions from:

artist
Nigel Hunt

Nigel Hunt

Nigel Hunt is owner and founder at Urbân, Editor in Chief at 3Disciple Magazine, Co-organizer at 3ds Meetup Groups and CEO at SiNi Software. He currently lives in London, United Kingdom.

Nigel Hunt has been involved in computer graphics image-making since the early 1990’s. He has 25 years of experience as a director/producer of film, visual effects and architectural visualization on more than 2500 projects in 40 countries. His passion is filmmaking and development of technology to do more complicated work in less time with smaller teams. He believes transferring this knowledge to VR, AR and MR is key to future-proofing visual storytelling through captivating and immersive images and sound design.

He started his own studio in 1996 and ran this for 20 years in London, United Kingdom.

All of the work presented on the site has been creatively directed by him, but credit must be awarded to the many artists, directors and producers he employed and collaborated with over the years. Commercial image-making on scale is a team effort which requires artistic curiosity, technical know-how, diplomacy, and people skills.

Now somewhat independent, he consults, mentors, directs and produces image-making projects around the world, collaborating with talented like-minded artists and studios.

He mentors emerging artists and studios in the industry. He is very happy to listen and advise on strategy when required. Additionally, he confidentially consults with established studios on industry business issues and practices. Sharing knowledge is important to the sustainability and growth of the industry.

He loves working in production and remains very active in directing and producing projects. Additionally, he is a co-founder of SiNi Software, a fast-growing 3D software company focused on building the best tools and plugins for 3D artists working mainly in the architectural visualization/AEC community.

Having spent my entire adult life in CGI, VFX and production, I see no sign of this slowing down!

    On the 3Disciple Magazine:

  • “As someone who has spent the past 30 years working in architecture, computer graphics and archviz, I am deeply humbled by the industry enthusiasm for 3Disciple and I am totally inspired by the quality of work being generated by artists around the world.” Nigel Hunt, Editor in Chief
    About SiNi Software:

  • They believe they have a unique business model that offers huge benefits to the 3D community.
  • Their founding directors bring more than 50 years of industry expertise across many sectors including, architecture, architectural visualization, broadcast and film visual effects, and AAA games. Their mission is simple: they are developing world-class plugin products and tools that benefit you, the 3D artist.
  • They are the only 3D software company resolving complex architectural visualization workflow issues adding multi-threading functions to dramatically increase computational power to handle working on massive BIM models.
  • Their aim is to expand their product range, supporting a wider range of 3D, BIM and Real-time software and deliver these products as cost effectively as possible, offering you financial flexibility and helping you work faster and make more profit.
  • “We are proud of the industry we have worked in for so many years. By assisting a new generation of 3D artists with products we wish were available when we were younger, we are excited to think what you will achieve with membership to SiNi Software.”
    – Si, Nigel, and Josh, the directors SiNi Software.
artist
Matthew Bannister

Matthew Bannister

Matthew Bannister has co-founded DBOX in 1996. In 2006, he was named one of ‘The World’s Top Creatives Under 40’ by Wallpaper magazine. In 2015, he was named one of ‘The 20 Biggest Power Players In New York City Real Estate’ by the New York Post. Under his leadership, DBOX has won multiple awards including the Emmy Award for Outstanding Individual Achievement in Art Direction, Graphic Design & Visual Effects for ‘Rising: Rebuilding Ground Zero’.

Matthew earned a Bachelor’s Degree in Architecture from Cornell University and a Master’s in Architecture from Princeton University.

    On the changes in the Archviz industry:

  • “I think the big change will inevitably be that fully photo realistic renderings will come out of most architect’s offices. Software will continue to develop and less will be left for artist interpretation.
  • They will ultimately develop designs in VR in photo realism. Producing limitless volumes of still images will be ‘easy’. This is going to be a bit of a bummer for many Archviz studios and the industry in general. Extending one’s offering to be more than presentation renderings would be a good plan. It will take a while… but it is definitely in the mail/post.” (Quote from an interview with CGRecord).
    About DBOX:

  • DBOX is an international creative communications agency that develops innovative, strategic marketing campaigns in the sectors of luxury residential, hospitality, commercial, and cultural property.
  • With studios across three continents, they continually draw intelligence from key global markets and cross-pollinate their collective expertise to ‘locally’ push boundaries and achieve the unrivaled sales, leasing, planning and public awareness results that clients deserve.
  • From boutique hotel residences to mixed-use, urban-scale master plan initiatives, they build brands, create desire and, most importantly, add unforeseen value.
  • DBOX has received awards from the Academy of Television Arts & Sciences (Emmy Awards), The Art Directors Club, multiple World Luxury Awards, American Design Awards, Communication Arts, Golden Awards of Montreux and The International Property Awards, and our work has been exhibited at some of the world’s most respected art institutions, including The Museum of Modern Art (MoMA), The Museum of Contemporary Art in Tokyo, The Art Institute of Chicago, New Museum and The Museum of Contemporary Art in Los Angeles.

Nigel Hunt

Nigel Hunt is owner and founder at Urbân, Editor in Chief at 3Disciple Magazine, Co-organizer at 3ds Meetup Groups and CEO at SiNi Software. He currently lives in London, United Kingdom.

Nigel Hunt has been involved in computer graphics image-making since the early 1990’s. He has 25 years of experience as a director/producer of film, visual effects and architectural visualization on more than 2500 projects in 40 countries. His passion is filmmaking and development of technology to do more complicated work in less time with smaller teams. He believes transferring this knowledge to VR, AR and MR is key to future-proofing visual storytelling through captivating and immersive images and sound design.

He started his own studio in 1996 and ran this for 20 years in London, United Kingdom.

All of the work presented on the site has been creatively directed by him, but credit must be awarded to the many artists, directors and producers he employed and collaborated with over the years. Commercial image-making on scale is a team effort which requires artistic curiosity, technical know-how, diplomacy, and people skills.

Now somewhat independent, he consults, mentors, directs and produces image-making projects around the world, collaborating with talented like-minded artists and studios.

He mentors emerging artists and studios in the industry. He is very happy to listen and advise on strategy when required. Additionally, he confidentially consults with established studios on industry business issues and practices. Sharing knowledge is important to the sustainability and growth of the industry.

He loves working in production and remains very active in directing and producing projects. Additionally, he is a co-founder of SiNi Software, a fast-growing 3D software company focused on building the best tools and plugins for 3D artists working mainly in the architectural visualization/AEC community.

Having spent my entire adult life in CGI, VFX and production, I see no sign of this slowing down!

    On the 3Disciple Magazine:

  • “As someone who has spent the past 30 years working in architecture, computer graphics and archviz, I am deeply humbled by the industry enthusiasm for 3Disciple and I am totally inspired by the quality of work being generated by artists around the world.” Nigel Hunt, Editor in Chief
    About SiNi Software:

  • They believe they have a unique business model that offers huge benefits to the 3D community.
  • Their founding directors bring more than 50 years of industry expertise across many sectors including, architecture, architectural visualization, broadcast and film visual effects, and AAA games. Their mission is simple: they are developing world-class plugin products and tools that benefit you, the 3D artist.
  • They are the only 3D software company resolving complex architectural visualization workflow issues adding multi-threading functions to dramatically increase computational power to handle working on massive BIM models.
  • Their aim is to expand their product range, supporting a wider range of 3D, BIM and Real-time software and deliver these products as cost effectively as possible, offering you financial flexibility and helping you work faster and make more profit.
  • “We are proud of the industry we have worked in for so many years. By assisting a new generation of 3D artists with products we wish were available when we were younger, we are excited to think what you will achieve with membership to SiNi Software.”
    – Si, Nigel, and Josh, the directors SiNi Software.

Matthew Bannister

Matthew Bannister has co-founded DBOX in 1996. In 2006, he was named one of ‘The World’s Top Creatives Under 40’ by Wallpaper magazine. In 2015, he was named one of ‘The 20 Biggest Power Players In New York City Real Estate’ by the New York Post. Under his leadership, DBOX has won multiple awards including the Emmy Award for Outstanding Individual Achievement in Art Direction, Graphic Design & Visual Effects for ‘Rising: Rebuilding Ground Zero’.

Matthew earned a Bachelor’s Degree in Architecture from Cornell University and a Master’s in Architecture from Princeton University.

    On the changes in the Archviz industry:

  • “I think the big change will inevitably be that fully photo realistic renderings will come out of most architect’s offices. Software will continue to develop and less will be left for artist interpretation.
  • They will ultimately develop designs in VR in photo realism. Producing limitless volumes of still images will be ‘easy’. This is going to be a bit of a bummer for many Archviz studios and the industry in general. Extending one’s offering to be more than presentation renderings would be a good plan. It will take a while… but it is definitely in the mail/post.” (Quote from an interview with CGRecord).
    About DBOX:

  • DBOX is an international creative communications agency that develops innovative, strategic marketing campaigns in the sectors of luxury residential, hospitality, commercial, and cultural property.
  • With studios across three continents, they continually draw intelligence from key global markets and cross-pollinate their collective expertise to ‘locally’ push boundaries and achieve the unrivaled sales, leasing, planning and public awareness results that clients deserve.
  • From boutique hotel residences to mixed-use, urban-scale master plan initiatives, they build brands, create desire and, most importantly, add unforeseen value.
  • DBOX has received awards from the Academy of Television Arts & Sciences (Emmy Awards), The Art Directors Club, multiple World Luxury Awards, American Design Awards, Communication Arts, Golden Awards of Montreux and The International Property Awards, and our work has been exhibited at some of the world’s most respected art institutions, including The Museum of Modern Art (MoMA), The Museum of Contemporary Art in Tokyo, The Art Institute of Chicago, New Museum and The Museum of Contemporary Art in Los Angeles.

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